Molly Dooker

Corporate identity

Molly Dooker offers a range of boxing and fitness products aimed specifically at working-class women who take their fitness and competitiveness very seriously. The client specified that the identity embody a tone of voice of hard, tough, gritty and edgy, whilst still maintaining a sense of femininity. The identity is inspired by the concept of ‘blood, sweat and tears’.

Model Photography by Alexander Wooten

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